How we price a home: inside our market analysis

The comps, adjustments and local know-how behind a list price that sells.

Start with the right comps

We look at recent sales close by, similar in size, age and condition — not just what's listed today.

• Sold homes, not active listings

• Same neighborhood where possible

• Similar condition and updates

Adjust for what makes your home different

A finished basement, a larger lot or a new roof all change the picture. We adjust each comparable up or down.

Price for the first two weeks

Most buyer attention comes right after a home hits the market. The right price then beats a price drop later.